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The Future of Business with Virtual Reality

Virtual Reality has made a huge hit in the gaming world, but has significant potential for business use as well; if you want the advantage learn it now and track its progression. Why should you do this and what does it mean for your business? We’re here to tell you just that.

Join us on Thursday April 6th, 2017 at 1:00 pm Eastern Time, but hurry up and save your seat, everyone wants in on the VR bandwagon, and our spaces are limited. Click here to register

What is VR? Virtual Reality is a the computer-generated simulation of 3D images in an environment that can be interacted with in a superficially real way by use of specialized equipment. Yes, sometimes it involves bulky goggles with a screen inside or gloves fitted with sensors. But, not always, and in fact VR is now available on almost every mobile device.

Put simply, VR is believable, interactive, immersive, and explorable, enabling you to experience things you never imagined first hand without physically being there to experience it.

Many major tech companies have already recognized its potential and invested in VR, such as Google, Samsung, Apple, Microsoft, IBM and more. The McKinsey Global Institute recently published a report regarding the significant connection between the success of businesses and innovation, finding that firms that embrace digital technology are more likely to see increases in productivity and profitability. Harnessing technology to improve customer interactions, transactions and overall business processes as well as created digitally empowered workforces has shown to drastically increase a company’s growth. Virtual Reality can be utilized to change your business in several ways.

1. Increase Customer Satisfaction and Interaction


Companies are realizing the increased value of customer interaction with digital technologies, and Virtual Reality has made it easier and more entertaining in an affordable way. For example, Ikea has harnessed VR technologies to allow customers to design their own kitchens around them. Samsung and Six Flags partnered up to augment current rides with 360 degree virtual rides, so the Space Flight Ride will actually feel like you’re rocketing through space. Volvo recognized that in order to test drive a car, you need to be near one of their dealerships, but VR has changed that and made it possible for customers to test-drive their cars without leaving their homes. Great involvement of customers in the business process has consistently been shown to yield greater revenues.

2. Achieve New Skills Easily and Ably


Imagine also being able to learn just about anything from a new language to piloting a plane no matter where you are. Through virtual hands-on experiences, VR will help to progress our skills and deepen our understanding far quicker than standard two-dimension teaching practices. Pilots already learn using flight simulators, but could use a technology that is more immersive and realistic to accurately hone their skills, and that technology is VR. Surgeons can use VR has a safer method to perfect their techniques rather than training on real humans, plastic models or animals. In fact, medical schools have begun to adopt VR as an enhanced teaching methodology to supplement dissections on cadavers.

Experts predict that trainers will use Virtual Reality extensively in the next few years. VR will allow for training sessions to be recorded easily, helping trainees to look around the work environment, interact with objects and speak to people in the room virtually.


3. Immersive Advertising/Experiential Marketing


Virtual Reality is set to change the way we do business through experiential marketing in the digital realm. The VR and AR market combined are estimated to reach $150 billion by 2020. Advertising will evolve from being built around product information to being built around an experience. Consumers will be able to interact with what is being advertised, and this will better enable advertisers to track data more ably. Experiential marketing is an advantage for customers just as much as it is for businesses, making decisions between products, services, or places much easier from the comfort of their own homes. This is a great way for businesses to gain the trust of consumers, and create an ideal experience in relation to their product/service.4.

4.Virtual Travelling/Tours


Think how compulsive it can be to just look around the world on Google Maps. Then think of how much more immersive it would be physically put yourself in the map and see the area through your own eyes… kind of. VR would allow remote tours of museums for people unable to get to the building, and would let estate agents give potential buyers a look around a property without them having to leave the comfort of their own home. It would people to place themselves anywhere in the world when deciding where to take their next vacation.


5. Reducing Business Travels


Companies have to spend too much for business travel. Commuting also wastes a lot of time. So, if someone wants to be a part of a meeting, miles away, all he needs is a VR headset. Using the VR goggles, he can be a part of a face to face meeting sitting in his office. On the other hand, if someone is on a business trip or working from home and wants to be present in a meeting at office, all he would need to do is put on his VR goggles and tap into the meeting straight away.

Businesses across the world are embracing the power of emerging technologies like augmented and virtual reality to take customer satisfaction to the next level. So, before your competitors take over, embrace virtual reality and use it to transform your business.

If you’re thinking about integrating VR/AR into your business model but don’t know where to start, Starweaver has just the expert for you. We’re kicking off April with a FREE webinar on Using VR in Business Strategies and Connecting VR to Enterprise Systems, led by one of our leading experts in the field, Joerg Osarek. In this webinar, Joerg will cover:

  • What to consider if your business wants to use VR/AR as part of the business strategy
  • Understand the paradigm shift caused by visual computing
  • Understand the 3 waves VR/AR/USEMIR
  • Understand the maturity level of immersive technology
  • IT-Architecture for experience quality and financial manage-ability
  • VR/AR analytics, emotion analytics

Join us on Thursday April 6th, 2017 at 1:00 pm Eastern Time, but hurry up and save your seat, everyone wants in on the VR bandwagon, and our spaces are limited. Click here to register