Benefits of Design Thinking as a Strategy for Innovation

 

Design Thinking is the next competitive advantage that companies are leaning towards to foster a more efficient and innovative work environment. We need to stop being heavily reliant on analytical thinking, and all that does is refine current knowledge and thus creates minor improvements. To compete at the level of the most innovative companies like Apple, IBM and Procter & Gamble, your company needs design thinking. Design thinking is a methodology used to ideate desirable solutions to complex problems for clients by drawing upon logic, imagination, intuition and systemic reasoning. The success of design thinking lays in its focus on solutions, rather than problems, creating a more action oriented workplace environment.

Do not mistake design for design thinking. You don’t have to be some crazy artsy graphic designer to be a design thinker.


                “Most people make the mistake of thinking design is what it looks like. People think it’s this veneer – that the designers are handed this box and told, ‘Make it look good!’ That’s not what we think design is. It’s not just what it looks like and feels like. Design is how it works.

-Steve Jobs


Design thinking is taught in a structured framework for understanding and pursuing innovation in ways that add greater value for your customers. It looks a little something like this:

 

Now, we can’t get into too much detail about Design-Thinking, that’s what our free hour long webinars are for (see registration details for Design Thinking webinar at the end of this article). But, we can tell you a few ways that implementing design-thinking could benefit your company:

  1. Design Thinking Encourages Thinking and Creative Problem-Solving

Design thinking gives you the opportunity to view a problem from a different perspective. The process of design thinking enables you to see an existing issue within a company by using innovation and creativity. The process involves extensive brainstorming and the formulation of new ideas that can help expand learner’s knowledge. Through exercising a design-thinking approach, professionals are able to collaborate with one another to get input and feedback, ultimately helping you creates an invaluable experience for end-users/clients. Even If your idea isn’t implemented, the design thinking process fosters an environment that enables you to exercise your creativity, eventually increasing your effectiveness in encountering day-to-day problems, and more efficiently tending to client needs.

  1. Ensures the Final Deliverable Meets Objectives and Client Requirements

Design thinking involves prototyping, which means the ultimate deliverable that ends up being launched has undergone several rounds of testing and client feedback for assured quality and value. Consequently, by taking a design-thinking approach, you are more likely to meet objectives and clients expectations since they played a direct role in the design and development process.  You know how the old saying goes:

Happy Client Happy Life!

Ok, that might not be the saying exactly, but it still holds true!

  1. Design-Thinking Enables you to Continuously Expand Your Knowledge

Design involves a great amount of feedback and evaluations.  Even after you complete your deliverable, you aren’t finished yet. A design-thinker continues to measure the results, and ensure the client is acquiring the most they possibly can out of the experience the deliverable intends to provide. Doing so gives design-thinkers the ability to continuously improve their understanding of their target client(s) as a result of being able to determine what activities and tools should be used, or by using feedback data to identify weak spots in the strategy or deliverable going forward.

 

To learn more about Design Thinking, tune into our free hour-long webinar led by one of the leading experts in the field, Stefano Messori. Join us on Thursday January 19th, at 11am [EST, USA]. There is limited spacing, and this is a HOT topic, so save your seat before they run out by clicking here

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